Trademark Registration In Singapore

Trademark Registration In Singapore Allows You To Grow Your Brand, And Subsequently, Your Business

A trademark is a name or symbol that is used to identify the origin of a particular product or service. It comprises of a word, phrase, symbol or design that serves as a distinguishable feature of one product or service and sets it apart from others of a similar nature.

A business owner can derive many benefits when he or she registers a trademark. For one thing, he or she can offer licenses and franchises to interested parties. This naturally means another efficient revenue stream.

As a trademark owner, he or she will also be protected from third parties who are using confusingly similar terms or names, which, in turn, provide an unlevel playing field and unfair competition. Today, registration of a trademark also provides protection for the internet domain of a business.

Trademark Registration In Singapore

For companies doing business in the Lion City, they should register their trademarks with the Intellectual Property Office of Singapore or IPOS, an agency under the Ministry of Law.

Trademark registration in Singapore is usually done through a certified registration agency, making the process even more convenient and easier for applicants. While it is not discouraged to file directly with IPOS, engaging the services of a registration agency saves the business or brand owner time, money and effort.

To aid in classification, trademark registration in Singapore is guided by the International Classification of Goods and Services. And while trademark registration in Singapore is not compulsory, a business person who does own registered marks acquire common law rights.

Marks That Cannot Be Registered

There are, however, certain marks that cannot be protected by trademark registration in Singapore.

The Trade Mark Law in the Lion City, for instance, does not allow descriptive marks to be registered. Marks common to the trade or contrary to public policy or morality also cannot be provided trademark registration in Singapore.

To know more about trademark policies, and how to protect your brand, it is best to consult with a certified registration agency now.