Trademark Singapore

Trademark Singapore: The Relevant Authority To Register Trademark In The Lion City

In essence, a trademark communicates to consumers the rightful ownership of a product or service by any means or medium possible. Trademarks do not necessarily protect a creative work or an original invention. Existing businesses may register trademarks for a phrase, a word, a sound, an expression, or another term used to identify its product and distinguish it against others.

Singapore-based businesses aiming to register a trademark may do so with help from a trademark Singapore registration agency. The agency will then file the application and process the registration with the Intellectual Property Office Of Singapore, which is a statutory board under the Ministry Of Law.

Although it is not required of companies to register a trademark, trademark Singapore registration agencies exhort the proactive way to preserve a company’s hard-earned brand and reputation by trademark registration. Without this, any other business entity can pretend to be the originator of a product or service.

The length of time before a trademark Singapore registrar can finalise the registration can go between 6 to 18 months. The duration largely depends on the completeness of materials filed, and the review of the registrar on whether these documents in fact attest that a trademark is registerable. Trademark Singapore-registered are honoured only within the city-state, and protected by the Singapore Trademark Act.

Although a business owner can opt to register the trademark on his own, working with an experienced firm is recommended to save him a great deal of time, money and effort. In return, the business owner can have the claim over a trademark, thus, preventing others from using the trade mark or similar mark for the same business without his permission.

Also, a trade mark owner ensures that his brand, image and reputation is kept intact. No other business entity can confuse the public about the product or services a trade mark owner sells because no other business can use the trademark associated with all his authentic products and businesses.